Business Freedom Factory · Profit Gap Calculator

The most expensive thing in your business is the money you're not making.

Most HVAC contractors are working hard and wondering why the numbers don't add up. Enter your real numbers below and find out exactly where the gap is — and what it's costing you every single month.

Your Labor Reality

Before we talk about revenue, let's look at what it actually costs you to put a technician on a job. Most contractors have never done this math.

Your Technician

What do you pay your highest-paid tech per hour? (If that's you — what would it cost to hire someone to do your job?)

How many hours a day does he work?

hrs / day

Of those hours, how many is he actually on a job — not driving, not in the shop?

hrs / day

Most technicians bill 3–6 hours out of an 8-hour day. If you're not sure, 4 is a safe conservative number.

Of those on-the-job hours, how many are spent on warranty, callback, or no-charge calls?

hrs / day

These are hours your tech is working but generating no revenue — warranty repairs, callbacks, goodwill visits. Be honest here.

What You're Charging

What is your current hourly labor rate?

$/ hr

How did you determine that rate?

I calculated it based on my actual costs Educated guess — felt right Based on what competitors charge It's just what we've always charged

Your Service Department

Let's look at what your service calls are actually producing — and what they could produce.

Call Volume

Calls per day per tech — busy season

calls / day

Number of techs running calls — busy season

techs

Calls per day per tech — slow season

calls / day

Number of techs running calls — slow season

techs

Slow months per year

months

Of those daily calls, how many per tech are warranty, callback, or no-charge?

calls / day

Calls where the customer pays nothing — warranty repairs, redo visits, goodwill calls.

Ticket Performance

Average service ticket — today

What could your average ticket be with no major changes — just tightening up what you already do? (Typically 15–25% above your current ticket. What feels achievable in the next 30 days?)

What could your average ticket be if your technicians were identifying and presenting additional work on every call — and your pricing was in line with the top performers in your market? (Typically 30–60% above your current ticket.)

Service to Replacement Conversion

On every single service call, a customer is buying an air conditioner. Every one. They either buy the one they have — for the price of the repair — or they buy a new one. The only question is whether your technician is having the right conversation.

Your Current Conversion

Service calls per month Auto-filled from Section 02 — override with your actual tracked number if different.

calls / mo

Of those, how many turn into a replacement sale?

sales / mo

Count only replacements that came from a service call — not other lead sources.

Your Install Numbers

What do you typically pay for equipment on an average replacement install?

What do you charge the customer for that same install — all in?

Your Install Pricing Upside

Setting aside conversion for a moment — let's look at what your install price itself could be.

Comfortable Increase

What percentage could you raise your install price right now — today — and still feel comfortable presenting it to a customer?

No changes to your business. Just charging more starting tomorrow.

Full Value Increase

What percentage could you raise it if your customer truly understood the value of what they were getting from you?

This one requires something to change in how you present and deliver your work.

Business Freedom Factory · Profit Gap Report

Your HVAC Business Profit Gap Analysis

Your Results

Here's what your numbers are telling you.

These aren't projections or industry averages. These are your numbers — the ones you just entered — run through math that most contractors have never done on their own business.

Section 01

The Labor Reality Check

What it costs you per billable hour

—

What you're charging per hour

—

Section 02

Your Service Revenue Gap

Section 03

Your Conversion Opportunity

Your current conversion ratio

—

Install revenue per month — today

—

Section 04

Your Install Pricing Upside

Layer 1 — Better conversion only. Price stays exactly where it is.

Layer 2 — Higher price only. Same number of installs you're closing today.

Layer 3 — Both levers together. This is what the business actually looks like when the system is working.

The Bottom Line

The Number You Can't Ignore

Left on the table — every single month

—

per month

—

every year

Save Your Results

Enter your email and we'll send you a copy of these results.

No spam. No pitch. Just your numbers. You can have a conversation whenever you're ready.

You did the math yourself.
Now what do you do with it?

If you want to find out exactly what's causing this gap — and what to change first to start closing it — click below. No pressure. No pitch. Just a straight conversation about your specific numbers.

Get a Free One-on-One Review of Your Numbers →

The most expensive thing in your business is the money you're not making.

Your Labor Reality

Your Service Department

Service to Replacement Conversion

Your Install Pricing Upside

Here's what your numbers are telling you.

The Labor Reality Check

Your Service Revenue Gap

Your Conversion Opportunity

Your Install Pricing Upside

The Number You Can't Ignore

Save Your Results

You did the math yourself.Now what do you do with it?

You did the math yourself.
Now what do you do with it?